Install Penetration: The percentage of devices in the defined market with the app installed on average.WhatsApp, Facebook Messenger, Telegram, Viber, and Line are the most used messaging apps, representing 86 countries, or 45% of the world and 95% of this dataset.īelow is a breakdown of the 2022 performance of each popular messaging app in key markets.

Top 5 messaging apps: performance by country Lineis maintaining popularity in Asia, with the highest performance in Japan and Taiwan.Īpps that only claim one country include KakaoTalk(South Korea), Zalo(Vietnam), WeChat(China), and imo(Qatar). Viberhas a strong presence in Europe, topping our list in Bulgaria, Greece, and Ukraine.

As of April 2022, the app is top in eight countries, including Armenia, Cambodia, Jordan and Moldova.Īlthough less popular than our top three, other messaging apps are also trending worldwide: Last November, the app was ranked second and was the most popular app in 14 countries. Telegramhas lost popularity in comparison to its position six months ago. As of April 2022, Facebook Messenger is still the most popular messaging app for 13 countries, including the United States, Australia, Canada, Denmark, Hungary, New Zealand, Philippines, Poland, Sweden, and Thailand. Last November, the app was third, being the most popular app title in 13 countries. These countries include Argentina, Austria, the Czech Republic, France, Germany, Ireland, Israel, Italy, Kenya, the Netherlands, Portugal, Russia, South Africa, Spain, Switzerland, the United Kingdom, and more.įacebook Messenger has restored its place as second on our list, knocking Telegram to third place. Of the 90 countries that we examined, WhatsAppis the world leader, snagging the top-messaging app spot in 60 countries.

Let’s dive right in and see which messaging apps are winning in different regions. We found that overall, there were three top messaging apps dominating the global market in 2022. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live.

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